Hey it’s Emily Grace – resident marketing expert here at Acting Pros.
Do you ever have the sneaking suspicion that you’re using social media all wrong…and no one is telling you?!?
Let’s talk about social media etiquette- Where is the line, and how do you know if you’ve crossed it?
Today’s video is one from the recent past, and it’s just as relevant today.
Don’t put your foot in your mouth on social media (and not even realize it)!
Here’s what NOT to do:
Now that we’ve covered what NOT to do – here’s what TO do to be effective on twitter, or any social media platform:
Clarify Your Goals
Why are you using social media? What do you want to accomplish? Are you building relationships with people who can hire you? Bringing visibility to your latest project? Creating a personal brand that combines your witty one liners and your love of Pokeman? Be specific, and your actions will support your goals.
It’s A Cocktail Party
When you meet someone at a party, do you immediately ask them to do something for you? No. You engage is
Know Who You’re Talking To
Social Media is a great of way of sharing what you’re up to. It’s also a phenomenal LISTENING TOOL. Especially if your goal is to build relationships, use the information people willingly share in a public forum to get to know them. Find where you may have common interests, experiences or goals, and use those points of connection to begin a professional relationship.
Because social media makes otherwise unavailable people so easily accessible, it can be tempting to go for a direct ask…This is a mistake. Why would a total stranger want to do something for you? They wouldn’t.
Trust and relationships take time. Rather than looking at people thinking “What can I get from them,” approach your potential new relationships with, “What can I GIVE to them?”
Giving can be as simple as saying, “Loved your last directing project – I’m telling all my friends to see your film!”
Earn your right to ask for things by following the advice of entrepreneur and social media pioneer Gary Vaynerchuk, “Give, give, give, then ask.”