June is the perfect time to find representation.
Whether you’re looking for representation period, or looking to find a better fit, now is the perfect time to set up your meetings and get the ball rolling.
Pilot Season has come and gone. That means offices have more time to take meetings and fill the missing gaps in their roster.
Like you, agents and managers want to make a good living. As smart businesses, now is the time when they see who they want to keep on their roster, and who they choose to let go.
If you’ve been let go from your representation – don’t lose heart! It isn’t personal, and it happens to everyone. Literally everyone. There’s no shame in this game! Don’t let that stop you from looking for a better fit.
When you take steps to land meetings with potential representation, here are some important things to give you confidence and find your “yes”:
What kind of acting work is in “your lane?” Do you belong on a prestige cable drama? Are you sitcom material? Do you belong in the world of procedural dramas? Think about the kind of stories you most want to tell, and the type of work you are most likely to get cast for.
Then do some research on IMDB Pro to see which agencies have clients who do the kind of work that is in alignment with your career goals.
Just because you have an agent, doesn’t mean they can get you in the room. Be strategic about which agencies are most likely to have relationships with the people you want to get seen by.
KNOW YOUR VALUE
What value do you bring to the relationship? What unique gifts, experience, relationships, or skills do you bring to the table? Be prepared to communicate “what’s in it for them” to your potential representation. Be sure that your marketing package reflects the value you offer.
The BEST way to land a meeting is by referral. If someone the rep likes and trusts, refers someone they like and trust, the meeting is nearly guaranteed to happen. Now, that doesn’t mean you’ll be signed automatically, but getting the meeting is the biggest hurdle to clear.
Who do you have a strong relationship with, who knows your work, and trusts you, can refer you to an agent or manager in alignment with your goals? Think about fellow actor friends, directors you’ve worked with, casting directors who like you, producers you know, or who knows – your childhood best friend’s mother’s cousin might run an agency. It happens! If you are asking a fellow actor for a referral to their agency, be sure they are a completely different type than you.
The most important step to getting a referral is to ask for one. Don’t be afraid of hearing “no.” It just takes one yes to get the ball rolling. Remember that relationships are built on trust, so any ask should be with respect, and that includes respecting their right to decline. Getting told “no” is part of the process, so don’t let that stop you.
HAVE YOUR MATERIAL READY TO GO
There’s nothing worse than landing a meeting without your material ready. You’re left stressed out and scrambling, trying to get new headshots right away, staying up late re-editing your reel. Before you start reaching out to set meetings, have your material ready to go.
Since you’ve done the work around clarity and what kind of work you want to be doing, your material should reflect the possibility of where you are heading. If your goal is to land action films, but your reel is strictly stand up comedy routines, your material isn’t supporting your goals. Put together a marketing package that reflects where you want to be.
KNOW WHO YOU’RE TALKING TO
When you land a meeting, do some research on the company and the person you are meeting. Don’t wing it. Where do your values/goals align with the company and the individual? The more you know, the more you’ll know if it’s the right match.
YOU’RE INTERVIEWING THEM TOO
In agent meetings it can be tempting sign with WHOEVER WANTS YOU. Don’t fall into this trap! Think of it like dating. If you take anyone who comes along that shows an interest, you’re going to date a lot of duds.
Be clear about the kind of working relationship you desire with your representation. How do you communicate? How do you treat each other? Find out if the person you’re meeting with is on the same page about where you see your career heading. Ask intelligent questions and listen carefully to the answers.
Remember that it’s your career. Empower yourself with clarity, career goals, and specific boundaries and expectations for your agent/manager relationship. When you put in this work before taking meetings, you’ll know it when you find it.
Leave a comment. Are you planning to find representation? Was this helpful for you to take the first step?