Twitter (and all social media platforms) are powerful tools for actors. You can connect with filmmakers, editors, casting directors, agents, critics, fellow actors, fans of your work. It is the simplest way to market yourself, your projects, and your career news.
And you should be.
HOWEVER, if you’re going to use twitter as a marketing tool, you need to be smart about it.
If you don’t use your head, you could tweet (or Facebook or Instagram or Snapchat) yourself right of a job.
Actors get fired for posting proprietary information more and more now. Don’t let this happen to you! After all, booking the job doesn’t happen every day. Don’t let your hard work and hustle be for nothing.
The question of when it is safe to share about your auditions, your bookings, your onset photos, comes up often here at Acting Pros. So let’s talk about it.
Read your NDA’s
If you are given an NDA to sign (whether at an audition, at a contract signing, on set, or otherwise), you need to read that sh*t! Understand what you’re signing. There will likely be explicit guidelines about the use of social media in relation to the project.
Know what those guidelines are. If you agree to them by signing, you need to do what you agreed to do. If you don’t, you will lose that job.
But you told me to market myself
This is true. But not to your own detriment.
You should be marketing your acting career progress, like auditions, callbacks and bookings. Just keep it vague until you either have permission from the production to share (and know what is approved material – like on set photos, character name/s, etc.) or the thing you auditioned for has aired.
For example –
Instead of – “Just auditioned for Orange Is The New Black!”
Try this – “Just auditioned for a major tv show!”
And if you do in fact book a specific job, wait until it airs to share the specifics.
In the meantime, master the art of the tease to build excitement, without getting yourself into trouble.
“Psst…next week you just might catch me on Orange Is The New Black…find out what goes down at Litchfield Prison!”
In the above example, you’re building interest, without giving away any proprietary information.
What’s the big deal?
Money is on the line. Every production you participate in has their own marketing plan they need to work. Just like you have a marketing plan that you are working.
Part of the production’s plan may call for secrecy. Matthew Weiner was notorious for keeping the Mad Men show developments on lock down. Advertising execs may not want the details of their Super Bowl commercial broadcast all over twitter (or any social platform), before air time. It can put them at a competitive disadvantage.
If surprise and the unexpected is part of the plan for the project, don’t be the dumb ass who blows it. Not only will the production be mad at you, but you will likely be replaced without warning, and never hired by them again.
Don’t let your excitement bite the hand that writes the checks.
When in doubt, ask
If you’re not sure if you have permission to share something about a project, just ask. Ask the casting director when you’re leaving your audition. Ask the producer of the film. And if you don’t have access to the person who has the information you need (the ad agency of the commercial, for example), stick to a more conservative approach until the spot airs.
Don’t use company names, product names, show names, studio names, or casting office names.
Stay in the good graces of the nice people who get you paid!
Leave a comment. What other questions do you have about when or what to post on social media?